My name is Bettina Baer. I’m 26 years old and from Zurich, Switzerland. I study Business Innovation in my masters at the University of St. Gallen. From September 2016 to January 2017 I will be doing an exchange semester at TongJi School of Economics and Management (SEM) in Shanghai.

This blog is all about digital platforms in China. It focusses especially on western companies using Chinese social media platforms for marketing purposes. With this blog I’d like to provide clarification in the Chinese social media jungle, interesting insights into user behavior and possible commercial opportunities for Western companies.

I’m working for LOBECO GmbH, a social media consulting agency. Our clients are mostly operating in the sport sector as clubs, sponsors or athletes. Early September, we moved into our office in Shanghai. We share an office space with FC Bayern München at German Center.

Also in my private life I’m interested in social media and other digital topics. As a fromer football player for FC Zürich Frauen, FC St. Gallen and the Swiss national team I’m still really passionate about football. I  like spending time in stadiums watching any kind of sport.LINKEDIN.jpg

If you would like to know more, check out my LinkedIn profile, follow me on Twitter, add me on Snapchat (bettibaer) or hit me up on WeChat (ID: bettinabaer).