WeChat – Chinas most powerful Mobile App

Launched in 2011, WeChat has evolved from a messaging app to include other services such as online car-hailing, utility payments, food delivery and a digital wallet (Liu & Chen, 2016). You can basically organize your whole life without leaving the app. … Mehr WeChat – Chinas most powerful Mobile App

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Three most relevant social media platforms in China

The Chinese social media landscape is much more diversified than the western market. This makes it a very hard to rank the various platforms in order of importance. Still, there are certain networks every western company operating in China should know. Here’s an overview about the three most important social media platforms in China at … Mehr Three most relevant social media platforms in China